Choosing Packaging Materials

5 Factors that Influence the Choice of Packaging Materials

There are many factors to consider when choosing a packaging material. As such, deciding which material is right for your product packaging isn’t as simple as it seems. You need to consider several criteria for packaging materials if you want to create the best possible packaging for your product.

Not sure how to start? We can help you there. To get the most out of your packaging, here are five factors you need to consider.

1. Durability

Regardless of your product, you’ll want a durable material for your packaging.

If your product is going to be displayed on store shelves, you should choose packaging material that is durable enough to withstand the rigors of the supply chain. With durable packaging, you don’t have to worry about the packaging getting mangled or your products getting ruined after they leave your warehouse and before they are placed on store shelves.

custom mailer boxes

If you’re in e-commerce and you have to ship your products to customers, you want shipping boxes made with a material that can protect the product from damage while it’s in transit. By choosing a durable packaging material, you can ensure that your product is safe and secure before reaching your customer.

2. Cost-effectiveness

Apart from durability, cost-effectiveness is another crucial aspect of packaging. The cost-effectiveness of the material will have a significant effect on your decision-making. Certain durable materials can be more expensive compared to other materials like single-use plastic. As such, it’s best not to overlook the cost of your chosen material.

Avoid choosing a durable packaging material that is outside your budget. This way, your bottom line doesn’t suffer. To be as cost-effective as possible, look for a supplier that can offer you a good balance between durability, quality, and affordability. If you develop a good relationship with your supplier, they’ll also likely be more willing to give you discounts on your orders.

3. Customizability

Choose a material that enables you to reinforce your brand and tell your brand story. Your material should be easily customizable so that it can fit your desired size and design.

However, not every material is made equal when it comes to design. The colors you use for your design may look either vibrant or flat depending on the finish of the material.

custom mailer box

For example, designs on packaging made with natural kraft material will not appear accurately. Natural kraft material is unbleached and brown, so designs may appear lighter or darker depending on the CMYK value of the colors in the design. If you plan on using kraft material, create a design using dark colors. Darker colors look better on kraft material compared to lighter colors.

If you want a vibrant-looking design, kraft with a glossy white coating is your best bet. Colors pop on kraft that is glossy and coated white, so use this type of finish if you want your packaging to stand out.

At PackM, we offer custom corrugated cardboard packaging in a variety of finishes such as natural kraft and premium glossy white. We can even help you customize your design to ensure that you create the most beautiful and brand-appropriate design possible.

4. Sustainability

Avoid using plastic in your packaging. Plastic waste pollutes oceans and waterways, so using plastic packaging will just exacerbate the world’s already significant plastic pollution problem.

corrugated material

It’s ideal to use sustainable material for your packaging. Sustainable packaging is usually made of biodegradable or recyclable raw materials. By prioritizing sustainability, you not only minimize waste and pollution but also attract the majority of today’s environmentally conscious consumers.

5. Customer service

The material itself is not the only critical factor to consider. Where you get your packaging material from is also important. Make sure you get your material from a source that helps you get the biggest bang for your buck in terms of the previous four factors listed.

In this regard, your source of materials should have good customer service that can answer all your questions about packaging, whether it’s the design, the dimensions of your packaging, so on and so forth.

At PackM, we can help you throughout the entire process. We can assist you in choosing the best material for your needs, and we can also assist you in creating your design. We can even send you samples of your packaging so that you can see what your packaging will look like before you place a large order.


If you need custom product packaging, we can help you. At PackM, we are ready to help with all your custom packaging needs. We can provide you with durable, sustainable, well-designed, and easily customizable packaging.. We can even assist you in creating your custom design. Head to our website or call us at (424) 271- 0700. Our experts will be more than happy to help you create the perfect packaging for your small business.

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