How to Create PR Packages

What are PR packages and how can you create ones that generate engagement and increase brand awareness?

In today’s Internet age, social media engagement between brands and influencers has become commonplace. Sending PR packages is one of the most effective ways that brands like to engage with influencers and increase their brand exposure at the same time.

In this post, we discuss what PR packages are and how you can create ones that generate engagement and increase awareness for your brand.

What is a PR package?

The “PR” in a PR package stands for public relations. A PR package is a curated and personalized collection of your brand’s products that you send to social media influencers.

You send PR packages to influencers packages to encourage the sharing of your products to a wider audience. Influencers can share your products with their followers via social media posts like unboxing videos and product reviews.

PR packages are also known as PR boxes, PR kits, or influencer boxes.

How do you create PR packages for influencers?

To create effective PR packages for influencers, follow these tips:

1. Make a great first impression.

When you send PR packages to influencers, the first thing they’re going to see is the packaging of the products. You need to use your packaging to make a great first impression.

custom PR mailer box

Custom packaging is the key to making the best first impression possible. Custom packaging with your brand name, logo, and colors is a great way to reinforce your branding and show influencers that you put thought into your packaging.

If you don’t have the budget for custom packaging, you can still make a good impression with custom product labels. Branded product labels are an affordable way to still create a meaningful impact with your PR packages and showcase your branding.

2. Create a memorable unboxing experience.

Influencers will be more likely to share your PR package with their followers if the package is unique and grabs the influencers’ attention. To create one-of-a-kind PR packages, take advantage of branded custom packaging.

When making custom PR packages, you don’t have to go overboard with the design and fill the package with colors, images, and text. You can still make an impact with influencers as long as your PR package is unique and visually appealing from the get-go. An effective PR package is one that influencers already love even before they know what’s inside. If influencers like the PR package even before opening it, they are more likely to share it on social media via an unboxing video.

custom pr packaging

When it comes to brand exposure on social media, unboxing videos are much better than still images. Compared to still images, unboxing videos foster more involvement from the influencers as well as their followers.

When influencers do an unboxing video, they take their followers on an emotional and visual journey. With an unboxing video, it’s almost like the audience is opening the PR package along with the influencer.

3. Personalize your PR packages.

Show influencers that you pay attention to them by tailoring your PR packages according to their personal preferences. Doing so will let influencers know that you care about them and that you’re not just after the brand exposure.

Even if you’re sending the same basic collection of products to several influencers, you need to personalize each PR package for each recipient. For example, if you’re sending out makeup kits, you need to make sure that each influencer gets makeup in shades that they like and that agree with each of their unique skin tones.

Customizing each PR package is a nice little touch that increases the engagement between the influencers and your brand. It’s an easy thing to do yet it provides your brand with a myriad of benefits.

4. Show appreciation.

In addition to tailoring your PR packages according to each influencer, you need to show influencers your appreciation by including a personalized “thank you” note in each package.

pr packaging

When it comes to showing appreciation, handwritten “thank you” notes work best. Make sure you also address each note to the specific influencer. Sending these types of personalized notes instead of generic, computer-printed notes shows influencers that you are sincere.

5. Provide information about your brand.

The last, but certainly not the least important step, is to include a media kit in your PR packages. A media kit usually contains information about your brand and products, but it can also include instructions on how to use the products included in the PR package.

Influencers receive PR packages from a multitude of other brands, so you want to make it easier for them to remember your brand. It’s a simple step that ensures influencers can spread the word about your brand.


If you need custom packaging or custom product labels for your PR packages, we can help you out. At PackM, we are ready to help with all your custom packaging needs. We can provide you with well-designed, high-quality, and sustainable custom packaging. Head to our website or call us at (424) 271- 0700. Our experts will be more than happy to help you create the perfect packaging for your small business.

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