Mel's Crafty Corner shares her experience and explains why small businesses should use custom packaging!
As small business owners, we like everything to go together, look cohesive, and ultimately save costs! I have been making my own branding materials at home since the beginning of my small business journey which started nearly two years ago. In recent months I found it challenging to keep up with the physicality of making everything by hand. I felt like I was always running out of something, my materials were not looking cohesive, and was ultimately wasting my time and energy. That is why I decided it was about time I outsourced some of my branding material, especially with the craze of the holidays and with the way my business is growing.
I knew I wanted a new thank you card, handing tags, and a coupon card. I also knew I wanted to utilize as much of the space as I could! As I mentioned before it was important for me to utilize as much space as possible to minimize waste. I know as a customer I hate when brands send unnecessary amounts of cards and information. Utilizing your space not only allows you to save money but also saves your customer a headache. That’s why I love that PackM has these features and it doesn’t break the bank! I also appreciate the different paper styles to choose from to fit your needs! I opted to utilize recycled matte paper for all of my projects! I love a matte finish but the fact that I am also helping the environment by using recycled paper makes me feel better about it! That and utilizing the front and back … GOLDEN!
Here is how I achieved my branding needs with just 3 Flat Cards from Pack M.
Prior to this experience, I was handwriting all of my thank you cards, which I loved doing and thought it added a personal touch. But as I am growing, making thoughtful hand-written notes again takes time. Oftentimes the card gets thrown out so I wanted to think of ways that will help minimize this. I took the front and designed an inspirational art print that my customers can hang on their wall, put in a picture frame, hang in their locker, etc.
The actual thank you card itself I typed up is generalized, but heartfelt using a handwritten font. I left some space at the top so I can write my customer's name and some space at the bottom to sign and write any other notes.
Since all the apparel in my shop is handmade with love, I want to include special care instructions so it can last the test of time. I utilized the back to have my care instructions for my garment and the front for my brand logo! So when I go and tag a t-shirt, the front has my logo and the back has my instructions!
Branding isn’t complete without a call to action! Another way I like to have my beautiful customers feel appreciated is by adding a special coupon card they can use the next time they shop at my store! The front has a little note with the coupon code and for the back, I decided to add a QR code that links directly to my website! Making it easier for your customers to come back and shop again! I tuck these into a little pouch where I have their freebies and accessories ordered! That way I know they will see it because it has their goodies!
Overall, I was very impressed with how easy it was for me to step up my branding materials! Without ever doing something like this in the past, I was nervous that it wouldn’t be everything I needed it to be. But PackM showed up and gave me everything I ever wanted! The quality is unmatched, the color matching is on point, and their customer service is exquisite. Having a one-stop shop for all my packing and branding needs is ESSENTIAL for us small business owners! I don't know about you, but I hate having to shop multiple different websites to get everything I need. And the fact that you are able to 10000% customize everything is a beautiful thing!
You and your small business are uniquely yours. Now is the time to show off your brand and personality with PackM.