6 Small Business Packaging Ideas

Are you considering elevating your packaging but you don’t know where to start? Don’t worry because we can help you. Here are six custom packaging ideas you can try for your small business, regardless of your budget.

Are you considering elevating your packaging but you don’t know where to start? Don’t worry because we can help you. Here are six custom packaging ideas you can try for your small business, regardless of your budget.

1. Fully customized branded packaging

If you want to customize your packaging, you have a wide array of options in terms of the type of packaging and the design you want to use. You can design and customize your mailer boxes, product boxes, and even shipping boxes.

custom branded mailer boxes

When it comes to your design, you can be as creative as you want. You can use any color, image, or typography you want. You can even add your brand’s logo anywhere on the packaging.

The final look of your custom packaging will depend on factors like the type of packaging you want, the material you choose, and even your budget. Keep in mind that printing on both the inside and outside of the packaging will be more expensive than just printing on one side.

2. Simple printed packaging

If you are on a budget but still want to customize your packaging, you can go for a much simpler approach.

Choose the most affordable material for your custom packaging. One of the least expensive materials is unbleached, uncoated, and natural kraft, which is just a plain brown cardboard box.

printed mailer box

You can level up a brown cardboard box by simply having your brand name and logo printed on the sides of the packaging. It won’t be as eye-catching as fully customized packaging, but it’s still branded and much more affordable. Just remember to use dark colors when printing on kraft material because light colors don’t work well with kraft.

3. Custom labels

Adding custom labels is another cost-effective way to add branding to your products and make your business more recognizable to your customers. You can use custom labels regardless of the type of product you offer, whether it’s food, cosmetics, or candles.

custom roll circle labels

You can use roll labels on a wide variety of products such as shampoo bottles, food jars (jams, spices, preserves, etc.), soapboxes, tea bags, and so much more. The most common shapes for labels include oval, circular, square-shaped, and rectangular.

You have several options for the material of your custom labels. You can choose simple white plastic, clear plastic, white vinyl, and white paper. The material that is right for you depends on a variety of factors. The best way to determine which material to choose is to work with your supplier.

4. Custom packaging inserts

Using custom packaging inserts is a great way to advertise your brand, personalize your products, and offer discounts or other special promos to your customers. Packaging inserts you can customize include:

  • “Thank You” cards – Use a “Thank You" card to add a personal touch to your packages, show customers that you care, and let them know that you appreciate their business.
  • Postcards – Insert a custom branded postcard into your packages to send personalized messages to your customers.
  • Business cards – Custom business cards are great advertising tools, and they allow customers to spread the word about your brand.
  • Flyers – Insert branded flyers into your packages to advertise new products and offer discounts or special promos.

5. Custom branded tape

You likely use a lot of tape to seal up your packages. Avoid using just regular packaging tape. Take it to the next level by using custom branded tape, which is an inexpensive way to add branding to your packages.

branded packaging tape

When creating the design for your custom tape, add more than just your brand name and log. Make the design more appealing by making use of patterns, shapes, and line art.

6. Custom tissue paper

Brands use soft tissue paper (or wrapping tissue) to cushion their packages, especially if it’s for fragile products such as glassware or porcelain. You can use it as an infill or as a wrapper for your products.

custom tissue paper

Don’t just use plain white tissue paper, though. For a better unboxing experience, use custom branded tissue paper, which is an easy and cost-effective way to add branding to your packages, regardless of the product.


Do you need custom branded packaging for your small business? We can help you. At PackM, we can provide you with well-designed, customizable, durable, and sustainable packaging. We can even assist you in creating a beautiful custom design that will surely captivate your target audience. Head to our website or call us at (424) 271- 0700. Our experts will be more than happy to help you create the perfect branded packaging for your small business.

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