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October 31, 2022

6 Small Business Packaging Ideas

Here are six custom packaging ideas you can try for your small business, regardless of your budget.

You've poured your heart and soul into crafting the perfect product. It’s high-quality, solves a problem, and you’re confident it’s going to be a hit.

But have you given as much thought to your packaging?

Imagine this — You’ve finally launched your online store, and the orders start rolling in. You carefully wrap each item, ensuring it arrives safely. But when your customers unbox their purchases, there’s a sense of disappointment. The packaging is plain, generic, and doesn’t reflect the care and attention to detail that went into creating your product.

Worst yet, your product presentation is forgettable.

Your packaging is more than just a container; it’s a reflection of your brand. It's the first impression your customers have after purchasing your product. A well-designed package can enhance the unboxing experience, build brand loyalty, and even encourage repeat business.

In this post, we’ll explore practical and affordable packaging ideas to elevate your small business. Let’s get started!

Fully Customized Packaging

Want your products to feel extra special? Create custom packaging to make them undeniably yours! That’s what fully customized packaging is all about. Pick any color, shape, or size you want for your boxes. Add your company name, logo, and product photos to make them stand out.

It’s like dressing your products in fancy outfits! When your products look amazing, people will remember your brand. Plus, unboxing your packaging will be a fun journey for customers.

Now, while custom packaging is super cool, it can cost a bit more than using plain packaging. But if you want to make a big impression on your customers, the goodwill is worth the investment.

Simple Printed Packaging

But what if you're trying to keep costs down? Don't worry!

You can still make your products look awesome without spending a lot of money. Blank boxes might sound boring, but it's actually a great starting point. Think of it as a blank canvas for your brand.

Use custom labels or packaging tape. This type of packaging allows you to add your company name and logo to the box for a polished and professional look. It also makes you more flexible. For instance, you can use the same box to ship different types of products.

Remember, even small changes can make a big difference. So get creative and have fun with it!

Custom Labels

Custom labels aren't just for laptops and skateboards! They're a super cool way to jazz up your packaging. You can put them on almost anything — bottles, jars, boxes, you name it!

Imagine your jam inside a jar with a beautiful label with your company name and logo. You can even use it to provide customers with the information they need like product ingredients. Custom labels also make your products look extraordinary and give them a professional touch.

You can choose from different shapes and sizes of labels to match your product. And there are lots of materials to pick from too – shiny, clear, or even paper labels. It's like giving your products extra swagger!

Packaging Inserts

Imagine the excitement of uncovering an unexpected surprise tucked inside your package. That's the charm of packaging inserts, turning everyday unboxing into memorable and delightful moments.

The possibilities for packaging inserts are endless. A heartfelt thank you card can turn a customer into a loyal advocate. At the same time, a captivating postcard with a special offer or contact details extends the brand experience beyond the unboxing.

You could even include some business cards so people can share your awesomeness with their friends. And if you have a new product or a special deal, you can tell people all about it with a flyer.

Custom Branded Tape

Who knew tape could be so useful? Custom branded tape is like a secret weapon for your packaging. It transforms an often overlooked packaging component into a powerful tool capable of creating a lasting impression.

Envision customers getting packages from you. As they open them, they see your awesome logo on the tape. Not only does it surprise people, but it also makes them smile. It helps them remember your brand.

You can get creative with your tape design. Add your company name, logo, and maybe even a fun slogan. Use bright colors and cool patterns to make it pop. You can even match the tape to the rest of your packaging for a cohesive look.

Think of your tape as a mini billboard for your business. It's a simple way to make a big impact. So don't be afraid to let your personality shine through!

Custom Tissue Paper

Want to give your customers the ultimate unboxing experience? Custom tissue paper is the way to go! It’s not just for protecting delicate items; it’s also a chance to add a touch of luxury and personality to your packaging.

Customers will find your products wrapped in beautiful, branded tissue paper — it's like unwrapping a present each time! You can choose from different colors, patterns, and even add your logo for a truly custom look.

Using tissue paper shows your customers that you care about little details. It makes your products feel more special and can leave a lasting impression.

Conclusion

Your packaging is often the first and last impression your customers have of your brand. By investing time and creativity into its design, you’re not just protecting your product; you’re enhancing the overall customer experience.

Never forget that even small changes can make a big impact. Whether it's a custom label, branded tape, or unique tissue paper — these details can elevate your brand experience and leave a lasting impression.

So, don’t underestimate the power of packaging. Explore these ideas, experiment, and find what works best for your business. Your customers will thank you for it!

If you're looking for packaging options for your business, call or chat with one of our packaging specialists. We'd be happy to help. You can also email us at hello@packm.com

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