The key to a successful PR box campaign is presentation. If you want to learn how to create the ultimate PR box, this article's for you.
PR boxes are kits you send to influencers or other personalities that have a massive following. They’re used to promote a new or existing business. Each box will include one or more products that brands feel best represent what they’re all about.
The key to a successful PR box campaign is presentation. If you want to learn how to create the ultimate PR box, this one’s for you.
Today, you’re going to learn the best packaging materials to use for any PR box campaign.
Your PR packaging will make or break your PR campaign. If you don’t make your packaging interesting, influencers might not feature you on their next YouTube video or social media post.
And even if they do, their followers might not care or tune you out. You need packaging that would stand out and grab their attention.
A good packaging design will also show people that your business is something that they should take seriously. It helps with legitimacy. You don’t come off as a fly-by-night company.
This should incentivize people who see your packaging to try your products.
The first thing you need to know about PR boxes is that there are several types you could use to ship your products.
Below is a list of the most common ones that businesses use to promote their brand.
Mailer boxes are made for unboxing videos. They’re both tough and elegant.
You can only open them a certain way thanks to the built-in, self-locking lid. That means influencers shouldn’t have any issues accessing their content. In addition, you can arrange your products exactly how you want them to be revealed on camera.
You need shipping boxes if you’re sending a large product or multiple items in one go. These are available in several standard sizes. But it would be better to customize the size to fit your products perfectly.
Because these are built with shipping in mind, you can send these boxes without additional outer protective covering.
Even if you’re not in the shoe business, you can use shoe boxes to send products to influencers for review. These are great for shipping smaller, fragile items like products placed in jars and bottles.
With the right box design, recipients won’t even be able to tell that these are originally meant for footwear.
Pizza boxes can double as PR boxes, especially if you’re selling an oddly shaped item. Think of products like wall clocks and cookie cakes.
As you might imagine, suppliers use food-safe ink to print designs on pizza boxes. So you don’t have to worry about the ink potentially contaminating the food you send influencers.
Gable boxes have a unique box design. So they’re great for companies that really want to stand out. You rarely see these used for PR campaigns.
Not only can you lock these without using tape, but they also come with a handle. That’s why they’re so convenient.
You rarely send PR boxes with nothing but the product inside. You’ll want to add other packaging materials to enhance the unboxing experience.
Here’s a list of packaging materials that will improve your PR box presentation.
You want to make sure that everything inside your PR box looks nothing short of amazing. This includes the cartons used for the products themselves.
Customizing product boxes for PR campaigns isn’t unheard of. You want to present your products in the best light possible. Some businesses print new product cartons when launching limited edition items.
If you’re sending food items for influencers to try, you shouldn’t use a plastic bag. Instead, put them inside branded pouches. That will make you look more professional.
Pouches are resealable so influencers can take out as much food as they need and store the rest for later. They’re great for nuts, powdered drinks, spices, and more. You can place other types of products inside like electronics and cosmetics.
Labels and stickers are great for putting the finishing touches on your PR box. You can use labels to seal the boxes while stickers make great giveaways.
Print your business logo on them to improve brand recall. Or have them relay important product details. For instance, you can have labels provide proper storage instructions.
If you don’t think you need a PR box and want a cheaper alternative, try poly mailers. These are plastic, waterproof containers that are ideal for sending non-fragile items like clothing.
They’re inexpensive to ship because they don’t weigh as much as boxes. And they’re easy to store as well.
Tissue and tape are packaging materials you need to make your PR boxes secure during shipping. You wrap tissues around your products to keep them clean then seal the box using tape.
While you can use off-the-shelf tape and tissue, it would be better if you print custom ones. After all, you are trying to impress influencers and their audience. Make designs that would blow them away.
You need to say thanks to all the influencers who are taking the time to introduce your products to their followers. Thank you cards are the best way to do that.
It’s also possible to use these cards to relay information influencers might need to disclose to their audience. Some brands use these to provide talking points.
Here are a couple of tips on how you can make an effective PR box design.
PR boxes look more impressive when all of your products fit snugly inside. Lay out your products on a table. Arrange them how you’d like them to appear inside the box. Now measure the height, width, and length so you have an idea of how big your boxes need to be.
At PackM, you can set your box dimensions in inches. You can also order a sample to check if you got it right before committing to larger quantities.
Colors play a huge role in a PR box design. The right combination will undoubtedly make your design pop on screen. You can also use a monochromatic color scheme to keep it classy.
It’s not advisable to use too many colors because that will bring the wrong kind of attention. This will also cause your design to look amateurish. You must find the right balance.
It’s so easy to go overboard when designing a PR box. You have to exercise restraint. Keep the design simple. You run the risk of making the design seem too busy. If that happens, your box will be more of a distraction than anything else.
Before submitting a design for printing, look at your fonts. Make sure that they’re readable. The spacing shouldn’t be too far apart either. It’s best to have someone go over your design and provide some feedback.
Influencers like knowing that they have the option to recycle PR boxes after use if they want to. So the best thing for you to do would be to use eco-friendly packaging.
If you do, you should indicate it somewhere in the box to let recipients know. This is something that applies to almost everyone — including your customers.
Your boxes should appeal to your target audience. If you cater to younger people, it wouldn’t make much sense to have a sophisticated PR box design. You’ll want to keep it fresh. The reverse is just as true.
There are many types of PR box materials that you can use for your campaign. These include mailer boxes, shoe boxes, pizza boxes, and gable boxes. What to use will depend on what your product is.
You should consider ordering other packaging materials like tissue and tape to make your packaging more presentable.
If you’d like to learn more about PR boxes, we have a couple of blog posts you might want to check out.
When you’re ready to print your PR boxes, let PackM help you. It’s the go-to destination for all packaging needs. You can use your existing design or create one from scratch for free through its Online Design Tool.
Call or use the live chat feature if you have questions or concerns.