Here's everything you need to know about what boxes and packaging to use best for each type of jewelry.
Jewelry packaging refers to materials used to store, present, or ship jewelry products. It’s an important component of every jewelry business.
They come in many forms. Boxes are the most common but big-name brands use expensive materials to match their branding. However, some jewelers are now shifting to eco-friendly packaging.
Let’s look at the types of packaging you can use for your jewelry business.
But first, what’s the point of jewelry packaging? Why do you need it?
The primary purpose of jewelry packaging is to protect products from scratches and other forms of damage. It also prevents exposure to liquids and moisture which can lead to tarnishing in some cases.
That’s why jewelers keep jewelry inside their packaging as much as possible.
You also need packaging if you’re going to ship products to customers. It's the same for when you want to keep them in storage.
Another reason to use jewelry packaging is aesthetics. You want to raise your presentation to make your jewelry much more desirable. In simpler terms, your packaging helps you make a great first impression.
You can make your jewelry feel more premium with the right packaging design.
Packaging is also important for branding. When you use a consistent design for all your packaging materials, you make it easier for people to remember your business. They’ll even associate certain colors and imagery with your brand.
You get to communicate what makes your jewelry different from your competitors. Use your packaging to highlight your unique selling points. You can add care instructions and other information customers might need to know.
There are different types of jewelry packaging. In this section, you’ll see a short description of each type and learn when to use them.
If you have a physical location where you sell earrings, necklaces, bracelets, or any other type of jewelry, you’ll need retail packaging. This will enable you to store your products and display them in public.
Packaging will also make it easier for customers to carry the products they bought out of your store.
Below are a few examples of retail packaging for jewelry shops.
Lay-flat pouches are not only space-efficient but practical as well. You can display them on store shelves or hang them using hooks or pegs. They can be resealable as well, giving customers a permanent place to store your products.
Jewelry shops don’t use ordinary shopping bags. They pack bought items inside gift bags. They’re much more presentable and they make every purchase feel more grand. These bags are reusable too which most customers appreciate.
Product boxes protect pieces of jewelry from damage while on display or during shipping. They’re great for providing information as well because they give you a lot of space to work with.
You can customize the size of these boxes to fit your products perfectly. However, using standard box sizes will help you save on costs.
There are jewelry packaging materials that are made for shipping products to customers. If you have an online shop, you’ll need at least one of these packaging solutions.
Jewelry boxes are the best packaging you can buy if you really want to impress your customers. They’re rigid and flashy — characteristics that jewelers like to see in a shipping box. That’s the reason why some businesses also use them as subscription boxes.
Poly mailers are standard packaging materials made of plastic. They’re lightweight too which saves you money on shipping costs. These have a peel-and-seal design which makes them easy to pack. Not only are these durable but waterproof as well.
You can use accessories to improve your overall presentation and make your customer’s unboxing experience even better. Below are just a few examples of them.
Running your own jewelry business means meeting with potential clients, staying in touch with customers, and attending networking events. You should have business cards with you at all times. Some business owners slip a couple inside their shipping boxes.
If you’re using plain boxes, you can still add your branding by sealing them with custom labels. These come in different shapes and sizes so you’ll always find something that suits your brand well. They can also work on gift bags and jewelry boxes.
Show customers your gratitude with thank you cards. Shoppers appreciate finding thank you cards inside jewelry boxes and gift bags. On the back of each card, you can add coupon codes or other rewards to show how much you appreciate their support.
Tissue paper can serve as filler for gift bags and jewelry boxes. And they add another layer of protection for your jewelry. Most custom tissue papers feature a brand’s logo and business name which is enough to help customers remember your business.
If you’re going to seal your boxes, try might as well use custom packaging tape. It gives you another chance to incorporate your branding into your packaging. And there’s something about using custom tape that makes businesses look even more legitimate.
Here are a couple of jewelry packaging examples that you can use as inspiration.